BROCHURES WITH IMPACT
Brochures are a hands on extention of your business or
your cause. Once a potential client has one in their hands,
they are able to see what your business has to offer.
It is then that an immediate decision is made if they will
use your services, purchase your product, or become a
donor. It is essential to have a high impact brochure that
clearly conveys your message.
Katnap Designs & Marketing, Ltd. East Coast : Sarasota FL West Coast : Denver, CO 941.296.5177 Fax 941.244.2041 graphics@katnapdesigns.com
Brochure Writing Tips
Tips for preparing text:
The bifold, tripanel brochure, often given the misnomer "trifold", is constructed
by folding a 8 1/2 x 11 sheet of paper twice to create 3 panels on each side. It is
the brochure type most commonly used by small business because it can be
mailed in a standard #10 envelope.
General guidelines:
When preparing your text, keep it short and sweet. The reader should be able to
grasp the main points by simply glancing through the piece. If you bury your
messages in dense text, the reader may simply decide that it will be too much
work to read your brochure and just throw it away.
• Speak directly to the potential customer. "We help you…"
• Use headings and subheadings to group ideas and help the reader focus
on items that are of interest to him or her.
• Avoid industry jargon and acronyms, even if you are sending to industry
people. Use clear language that everyone can understand.
1. Front cover
The front cover should be visually appealing and provide enough content to invite
the reader to open the piece and read more. Many companies simply rely on the
logo, company name, a great "tag line" that sums up their products/services.
This is the approach we recommend. Some companies want to bullet some items
on the front, but remember that space is limited. You can easily go overboard
and ruin the piece with too much clutter.
2. Back cover
Don’t put anything on the back cover other than contact information. This is the
panel that people are least likely to read, so if you put an important message
there, it will be lost. If you own a small company, you may want to consider just
listing phone/fax numbers, web site address, and email contacts and leaving the
physical address off. This gives your brochure more shelf life if you move.
3. Inside front panel
This is the most important panel of the piece. We recommend that you use it to
summarize why the customer should choose you. It is also a good location for a
glowing testimonial. While this is the most important panel, we recommend that
you write it last. By writing the inside spread first, you will have a better idea of
what you want to summarize on the inside front panel. The inside front panel
also is a great place for your phone number and/or web site address.
4. Inside three-panel spread
When you open the piece fully, you have three full panels to write a complete
description of your company and what it does. Here are some ideas to get you
going.
• Start with a one- to two-sentence description of what your company
does. Try to word it in a way that makes the reader feel that he or she
would be "smart" for choosing you.
• Provide a list of your products and services. Keep each item short and
save the lengthy descriptions for your website or for sell sheets.
• Write a paragraph or two for each of your competitive advantages. This is
more important than providing long boring descriptions of each of your
products or services. Customers want to know why they should choose
you over your competitors. For example, you may sell the same kind of
widgets as your competitor, but your widgets are of a higher quality or
can be quickly customize to the customer’s needs.
• Tell the reader how you typically work with your clients. Customers like to
know up front what the process is that you will take with them.
• Refer the reader to your web site for detailed information. If you do not
have a website, invite the reader to call you directly to discuss his or her
needs or to request detailed "sell sheets".
Click here of here for more samples of brochures created by KATNAP.
Above is an example of a 4-panel spread.
You can follow the same directions for a 3-panel,
just by eliminating the 4th panel as designated by the line.
BROCHURES
Small Business Brochures
Solutions for a tight budget.
Trifold Brochure Design - Basic 2-3
Color
Perfect if you need just a basic brochure
without photos. Include your logo and text.
8-1/2” x 11” flat size, Folded size 8.5"x3.6",
2 Spot Colors
Trifold Brochure Design - Custom 4
Color
Custom brochure with photos. Include your
logo photos and text. Most popular format
for small business.
8-1/2” x 11” flat size, Folded size 8.5"x3.6",
4 Color CMYK
Gate Fold Brochure Design - Custom 4
Color
Good choice if you need a custom brochure
with photos slightly larger than standard
trifold with an additional fold. Include your
logo photos and text.
8 1/2” x 14” flat size, 4 Color CMYK
Corporate Brochure Design
2 initial concepts - hard copy proofs
4 Page Brochure Design - Custom 4
Color
Custom corporate brochure with photos.
Include your logo, company photos and text.
11” x 17” flat size, Folded to 8 1/2” x 11”, 4
Color CMYK
6 Page Brochure Design - Custom 4
Color
Custom corporate brochure with photos.
Include your logo, company photos and text.
11” x 25.5” flat size, Folded to 8 1/2” x 11”,
4 Color CMYK
8 Page Brochure Design - Custom 4
Color
Custom corporate brochure with photos.
Include your logo, company photos and text.
11” x 17” flat size, Folded to 8 1/2” x 11”, 4
Color CMYK
12 Page Brochure Design - Custom 4
Color
Custom corporate brochure with photos.
Include your logo, company photos and text.
11” x 17” inch flat size, Folded to 8 1/2” x
11”, 4 Color CMYK
Brochure Design Process:
Request a quote from KATNAP. We try to
define the job in enough detail so we can fix
bid the job. A quote can be either faxed or
sent as a PDF attachment in e-mail. A
payment for half of the total job is due prior
to the design phase.
Design Phase - Typical first pass design 5-7
business days.
You provide:
Logo (.eps or other vector format), Final
Copy in (.txt, .rtf, .doc), Photos (Hi-Res in
.jpg, .tiff, eps)
We provide:
Color correction of images, Custom design,
General business stock photos, Final output
in PDF, Revisions included.
Production Phase - Once you approve a
design and sign off on the copy (if
applicable), we produce the final piece(s).
We provide pdf proofs.
Approval Phase - Once you accept your
design and upon payment of the balance, we
provide all the artwork to you either on a CD
or via the Internet. If we help you find a
printer, the files typically go directly to
them. We will arrange the printing of your
brochure, making sure you are always given
a professional job from start to finish.
Design Tools: Adobe InDesign, Adobe
Photoshop, Adobe Illustrator, Adobe Acrobat.
Quark Xpress upon request.
Ready to get started?
Click here to request a quote. Please provide
as much information and detail as possible
and then after we review, we will give you a
call and go over the finer details.
We look forward to working with you!
Brochure Writing Tips
Tips for preparing text:
The bifold, tripanel brochure, often given the misnomer "trifold", is constructed
by folding a 8 1/2 x 11 sheet of paper twice to create 3 panels on each side. It is
the brochure type most commonly used by small business because it can be
mailed in a standard #10 envelope.
General guidelines:
When preparing your text, keep it short and sweet. The reader should be able to
grasp the main points by simply glancing through the piece. If you bury your
messages in dense text, the reader may simply decide that it will be too much
work to read your brochure and just throw it away.
• Speak directly to the potential customer. "We help you…"
• Use headings and subheadings to group ideas and help the reader focus
on items that are of interest to him or her.
• Avoid industry jargon and acronyms, even if you are sending to industry
people. Use clear language that everyone can understand.
1. Front cover
The front cover should be visually appealing and provide enough content to invite
the reader to open the piece and read more. Many companies simply rely on the
logo, company name, a great "tag line" that sums up their products/services.
This is the approach we recommend. Some companies want to bullet some items
on the front, but remember that space is limited. You can easily go overboard
and ruin the piece with too much clutter.
2. Back cover
Don’t put anything on the back cover other than contact information. This is the
panel that people are least likely to read, so if you put an important message
there, it will be lost. If you own a small company, you may want to consider just
listing phone/fax numbers, web site address, and email contacts and leaving the
physical address off. This gives your brochure more shelf life if you move.
3. Inside front panel
This is the most important panel of the piece. We recommend that you use it to
summarize why the customer should choose you. It is also a good location for a
glowing testimonial. While this is the most important panel, we recommend that
you write it last. By writing the inside spread first, you will have a better idea of
what you want to summarize on the inside front panel. The inside front panel
also is a great place for your phone number and/or web site address.
4. Inside three-panel spread
When you open the piece fully, you have three full panels to write a complete
description of your company and what it does. Here are some ideas to get you
going.
• Start with a one- to two-sentence description of what your company
does. Try to word it in a way that makes the reader feel that he or she
would be "smart" for choosing you.
• Provide a list of your products and services. Keep each item short and
save the lengthy descriptions for your website or for sell sheets.
• Write a paragraph or two for each of your competitive advantages. This is
more important than providing long boring descriptions of each of your
products or services. Customers want to know why they should choose
you over your competitors. For example, you may sell the same kind of
widgets as your competitor, but your widgets are of a higher quality or
can be quickly customize to the customer’s needs.
• Tell the reader how you typically work with your clients. Customers like to
know up front what the process is that you will take with them.
• Refer the reader to your web site for detailed information. If you do not
have a website, invite the reader to call you directly to discuss his or her
needs or to request detailed "sell sheets".
Click here of here for more samples of brochures created by KATNAP.
